Wednesday

IM PLR Content: Private Label Rights Content for Internet Marketing Saves Time and Money

Private Label Rights content can be an invaluable resource for the marketer who doesn't have the time (or talent) to produce meaningful content for his or her Web sites, email campaigns and other places where good content will bring customers and sales. Understanding how PLR works is important. Understanding why it works is crucial to your bottom line.

Well-written content with PLR can be combined into reports, eBooks and content pages for your customers. This content can also be broken down into short email or autoresponder series, eCourses and other serial uses of content for your mailing lists. The key to proper use of Private Label Rights content is understanding the license your source has created for them.

In most cases, the writer who produced the PLR content retains the original copyright to it. That means you cannot simply turn around and republish it without changing the content. Without a rewrite, the value of the content would be diluted and you would be in violation of your licensing agreement. This could lead to all kinds of trouble for both your business and reputation.

Before you plunk down your hard-earned money for PLR material, make sure you understand the full meaning of the licensing agreement for the content. If you don't fully understand the license, make sure you contact the source directly and get a clarification of the rules. You'll save yourself time, effort and trouble if you understand and abide by the agreement.

Once you are familiar with the rules, you will begin to see how valuable a resource this content can be:
• The starting point for market research
• The basis for a fuller report or eBook on a given subject
• The beginning of a series of lessons in an eCourse
• The backbone of an Autoresponder series

And much, much more!

PLR content on Internet Marketing is a very hot commodity. Many offerings of quality content sell out very quickly. Membership sites that cater to IM pros offer a selection of topics and keywords for a monthly fee. Some ghostwriters will produce batches of this content to supplement their own "write for hire" work and get testimonials regarding the quality of their writing.

No matter what the source, properly used PLR content for Internet Marketing can be a rich source of research, "pre-selling" of your products and the basis of your own, unique product creation. Just make sure you use it correctly, within the rules of the license issued for it. Go to Vince Runza's PLR Content for more information.

Thursday

Two Part Articles for Article Marketing

This is very good. In fact, I've been doing something similar with my articles: give the what-to-do in the article and put the how-to-do on my landing page. I actually learned this from another Warrior who showed me how to split up the articles in such a way that the reader has to click on your link to read the important part.

Make sure you give tasty hints of what to do in the first part of the article, which you submit to an article directory like ezinearticles.com or another resource. Put your link to the second part in your resource box and watch the clickthroughs explode!

In the second part, deliver the how-to information in as much detail as you can. That way, the reader gets the satisfaction of the desire you created. Pop in an affiliate link like mine for Desperate Buyers Only or any other related product, include an autoresponder signup (mine is on vacation here) and you're golden!

Finally, if you're interested more in working on your business than for your business, get your articles written by a professional! Go to Vince Runza Online's Ghostwriting for more information on getting premium content for your marketing endeavors.

Tuesday

Dee Powers Finds Money!


I recently had the pleasure of reading a review copy of Dee Powers' and Brian Hill's 58 Ways To Find Money for Your Business. She wanted any questions I had forwarded with the review. I reprint them here:

Since most folks who are new to IM are going to be interested in JV and barter as sources of "leverage", how important is it for them to carefully consider all the other methods? I'm assuming here that they may have some background in business, but only see what's presented in places like the Warrior Forum, where you seldom hear about bank loans, Venture or Angel capital, etc.

Not considering all the options is like going into a gourmet ice cream store and refusing to taste any flavor but vanilla. A smart business person considers all the alternatives. Every option for money has a cost and some of those costs may be easier to handle than others.

For example an angel investor sounds like heaven (pun intended), a wealthy person who puts $50,000 to $1,000,000 in your business. Finally you get to increase your marketing, develop that new product, or buy the new equipment your business needs. The downside is you now have a partner. Someone who is involved in everything you do. If you are a very independent person who makes decisions on the spur of the moment, it’s going to be a challenge for you to have to involve that partner. And if you thought divorces could get messy, wait until you try to break up a company.

A bank loan might be a better choice. But loans have covenants that may limit you as well. You might have to pay any excess income over a specified amount to the bank to repay the loan. And it’s difficult these days to get a bank loan without personally guaranteeing it. Meaning all your personal assets – including your home – are on the line if your company can’t pay the loan back.

Venture capital gets a lot of media coverage but it’s not suitable for the vast majority of businesses. About 80% of venture capital money is invested in established companies, not start-up or early stage as most people think. The average investment is close to $8,000,000 per investment.


Also, the business plan section seems very complete and easy to use...I wonder if many will actually use it?  I mention this because I'm participating in a business planning/mentoring program.

A business plan is an excellent management tool. Putting together a business plan helps clarify the goals and objectives of an entrepreneur. A lot of us may not have a written plan but do have an action plan. The challenge is that our memories are not as accurate as they could be. We follow our action plan but don’t keep track of the details. If we hit a winning streak of sales we’re not sure what we did that caused it, so we can’t go back and replicate it. A business plan helps you see what went right, and why, and what went wrong.

It can also act as a motivator. If my goal is to get four articles published in major national print magazines, my business plan shows me I have to submit at least 40 query letters to probably 15 different publications over a two month period. It’s right there in black and white nagging me.

My business plan will also show me where I might have to start thinking about finding money. If I want to start an adword campaign, at the same time I’m outsourcing a new ebook, and developing a membership site, I’m not going to have the funds to do all of that myself. So I can forecast that in three months I need to raise, say $10,000.

One of the most critical mistakes business people make is not allowing enough time to raise capital. That reminds me of a client of ours, well actually we never accepted him as a client, but that’s another story. We were called by an attorney we knew, on Monday and asked to meet with a high tech entrepreneur on Wednesday. We arrived, found the office and tried to open the glass door. No going. You had to be buzzed into the reception area by the front office person. You couldn’t just open the door and walk in. After about five minutes the receptionist said Mr. Techie will see you now, punched in a code on the lock to the door to the main work area and led us to his office. Oddly there were drapes over the tables covering some sort of equipment.

Mr. Techie explained what a cutting edge innovative product his company was developing but never quite actually defined what it was. And then said he needed $2 million dollars. We asked him if he had a business plan and he said there was no need for it. We asked what the time frame was for raising the capital. He said he needed it immediately. We asked: well is immediately within 30 days, 8 weeks, or a couple of months, and what did he need it for? He responded we didn’t need to know how the proceeds were to be spent and immediately, meant immediately …as on that Friday.

Yikes! And you can quote me on that!

You can get more information from Dee and Brian at these links:
58 Ways To Find Money for Your Business
Business Plan Basics
Over Time

Check out Desperate Buyers Only!

Friday

Article Marketing for Your Product: Information Will Pre-sell It!

If you’re new to the idea of article marketing, you might think that you’re supposed to bang out a “mini” sales letter that grabs up as much as you can get in 300 to 800 words. That’s wrong. An article is information on an idea, not a pitch for a product. People are coming to the Internet for free information, not a sales pitch.

Confused about how to think about this? Put simply, you have to deliver a valuable bit of information in a way that actually answers the question your prospect was asking. Your job is to identify, in advance, what that prospect wants to know. This is where research pays off.

Remember the last time you had a question about something and went to the ‘Net for an answer? How did you do it? If you used a search engine, how did you enter the words you wanted searched? Once you got results, which results attracted you the most to “read more about it?”

Keep in mind, what you actually did is probably not like what others did. More and more people are coming to the Internet for information every day and they’re NOT doing what more experienced surfers do: they enter natural language questions, not “keywords”. If you’re used to the “Old School” method of entering search words as alphabetical keywords (or are stuck using it because your search resource is Old School), start thinking in terms of natural language as a search tactic.

Learn to mine all the resources you can find. Yes, Google is #1 for many people, but if your niche has forums, discussion boards, Yahoo! Groups or social networking sites, GO THERE! Find out how people are narrowing down the “1-10 of 637,000,000” results they got from Googling. Pay careful attention to what they are looking for. If you see a pattern, that may just be a niche where you can write an authoritative article.

Learn to think in terms of answering specific questions, then supply a resource where the reader can go to get more (or more general) information. That resource will be where you make the pitch, put up the affiliate link or offer your product directly. Articles present. Landing pages presell. Calls to action sell.

Go, thou, and do likewise.

Are you targeting Desperate Buyers Only? Why not? What, you don't like money?!

Wednesday

Free Article Niche: Three Tools for Winning More Sales

Putting up a free article for your niche product might just bring you the traffic you need to boost your business. The thing is, one article generally won't do the trick. Some folks put up at least 100 articles, all spun from the same keyword family. That's a bit of overkill if you're targeting a key niche that has few searches but they're all eager buyers. It's really a question of balance.

Learning the balance of how much and where to target your free articles can be tough. That is, unless you want to use tools to jumpstart your effort. Desperate Buyers Only is the best tool for finding and exploiting those killer niches, in my opinion. I've tested and proven the tactics and strategies revealed in this eBook, and they work! It's not cheap and you must work to get results, but the results are consistent and long term. It's guaranteed, so there's no risk on your part to prove it to yourself.

For the less motivated (and greedier) Niche Marketing On Crack is the way to go. It presumes no real experience in niche marketing on your part and will help you set up dozens (hundreds, if you like) of money machines that each crank out income at the rate of a few bucks a day. It can't promise you those results, but if done right, you'll be receiving passive income in proportion to your effort. It's cheaper than DBO and comes with its own guarantee.

If you're a total newbie to writing for the free article niche market, grab the offer for Burak Tuyan's Write and Get Paid, which will show you how to focus your ideas and get them into shape for submission. He's been writing for profit since he was 15 and shares his best insights and tips in this hot report. At $7 US, it's a steal, so steal it NOW!

Truly, the free article niche for marketing is just now coming into its own. Information hungry readers are flocking to the Internet for answers to their questions. If you're the one supplying good answers, you can really make a good living without having to watch over your business every day. Your words will do the work for you!

If you keep doing the same thing in the same way, I guarantee you'll get the same results, over and over. Imagine how easily and effortlessly you could improve those results if you just change the ONE thing that's WORST about your current approach. Now, take a moment and think about the last time you actually changed something for the better and then saw the results. Felt good, didn't it?

Isn't it time you actually change something for the better now, so that in six months or a year you can look back, see the results and feel even better about taking that positive step? Don't let this chance pass you by if   you're already dissatisfied with your lot. Otherwise, it'll be same stuff, different day.

NMOC: find out what these letters mean, and why you need them!

Tuesday

Sell Niche Products with Savvy, Not Cash

Once you have the niche product to sell, it all comes down to the selling. In fact, even affiliate marketers are making steady, dependable money using some of the newer techniques for identifying tiny niches that are filled with cash. The key is to identify those niches in the first place.

Then it’s a matter of getting the traffic to your door. If you don’t have any savvy at driving traffic to your offer, don’t just throw money at the problem. Buying AdWords clicks or paying some SEO company will definitely assure you of dependable outflows of your cash. It’s much better to use any and all free methods FIRST, then carefully buy the tools to increase your income.

Article marketing is the easiest and cheapest way to get your message out there. 300 to 800 words about a niche product or service in a well chosen venue will get you vast exposure and may be picked up by newsfeeds, eZine publishers and others hungry for content. You need to make those articles both keyword and content rich. People come to the Internet for information first, not just another sales pitch.

If you find this makes sense to you, take the next step and start writing articles. Put your keywords at the beginning of the title, and sprinkle them throughout the text without being heavy handed. One keyword I like is "art", simply because if it's part of your keyword phrase, it ends up being a p*art* of so many other words. Try a [CTRL]+F and search for art on a few random Web pages. You'll be surprised at how many times it may come up.

Learn to Write for Profit

Monday

Find a Market Niche That Has a Burning Need

If  you, like me, have hit the wall with your writing "career", consider this thought from Alexis Davis:

I realized that a handful of my most pressing problems have had solutions that were simple and cut to the chase.

The thing that often takes us the longest to solve our problems is the actual leg work it takes to find a solution.

So I figured instead of writing about things that I enjoyed, I would write on how to solve very specific, very difficult to solve problems.

It's really a no-brainer.

If you have a problem that's making your stomach churn day and night, causing you to lose sleep, get into arguments with your significant other, lose/gain weight, or just plain worry endlessly - it's a serious issue. You want a solution, and you want it quickly.

THAT'S the type of audience I wanted. The one's who needed a problem solved, and didn't care for 200-page manuals to get to the solution.

We write this kind of how-to information as "nobodies". No hype, no fanfare, just targeted information that's marketed to a tight niche. It also brings in buyers practically every day of the year.

Suppose you were selling a $24.95 report or executive summary a half-dozen times a day on average, completely on autopilot. Would that interest you? Suppose you have a half-dozen of these items? Here's the math: 6 X 6 X $24.95 = $898.20/DAY. Would that solve a desperate need of yours? Find out more now at Desperate Buyers Only.