Wednesday

IM PLR Content: Private Label Rights Content for Internet Marketing Saves Time and Money

Private Label Rights content can be an invaluable resource for the marketer who doesn't have the time (or talent) to produce meaningful content for his or her Web sites, email campaigns and other places where good content will bring customers and sales. Understanding how PLR works is important. Understanding why it works is crucial to your bottom line.

Well-written content with PLR can be combined into reports, eBooks and content pages for your customers. This content can also be broken down into short email or autoresponder series, eCourses and other serial uses of content for your mailing lists. The key to proper use of Private Label Rights content is understanding the license your source has created for them.

In most cases, the writer who produced the PLR content retains the original copyright to it. That means you cannot simply turn around and republish it without changing the content. Without a rewrite, the value of the content would be diluted and you would be in violation of your licensing agreement. This could lead to all kinds of trouble for both your business and reputation.

Before you plunk down your hard-earned money for PLR material, make sure you understand the full meaning of the licensing agreement for the content. If you don't fully understand the license, make sure you contact the source directly and get a clarification of the rules. You'll save yourself time, effort and trouble if you understand and abide by the agreement.

Once you are familiar with the rules, you will begin to see how valuable a resource this content can be:
• The starting point for market research
• The basis for a fuller report or eBook on a given subject
• The beginning of a series of lessons in an eCourse
• The backbone of an Autoresponder series

And much, much more!

PLR content on Internet Marketing is a very hot commodity. Many offerings of quality content sell out very quickly. Membership sites that cater to IM pros offer a selection of topics and keywords for a monthly fee. Some ghostwriters will produce batches of this content to supplement their own "write for hire" work and get testimonials regarding the quality of their writing.

No matter what the source, properly used PLR content for Internet Marketing can be a rich source of research, "pre-selling" of your products and the basis of your own, unique product creation. Just make sure you use it correctly, within the rules of the license issued for it. Go to Vince Runza's PLR Content for more information.